About Pool & Patio Digital
Helping Pool Pros Grow Smarter, Not Harder
Why We Exist
Pool & Patio Digital was founded with a single mission: to help outdoor living businesses grow smarter with honest, high-performance marketing. No fluff. No freelancers. Just strategy, execution, and results.
You build backyards that inspire. We build digital strategies that help the right people find them.
After years of working across industries with Chili Pepper Design, we saw one thing clearly: outdoor living businesses, especially pool builders and service pros, were underserved by agencies that didn’t understand their world. So we built something better.
Pool & Patio Digital is the only marketing agency built on a proven system — the Pool & Patio Growth Blueprint™ — to help you generate leads, build your reputation, and grow on autopilot.
Meet the Founder
Pam Haskell has been helping businesses grow since 1988, blending creative design, technical expertise, and proven marketing strategy. She’s worked with hundreds of companies, from local service pros to national brands, to build websites and campaigns that drive real results.
A lifelong pool and outdoor living enthusiast and a pool owner for over a decade, Pam brings insider insight to every project. Her strategies are tailored, not templated, and rooted in an understanding of the industry from both sides: as a marketer and as a customer.
Recognized by Expertise.com as one of Baltimore’s Best SEO Agencies, Pam is a Content Marketing Specialist, Customer Acquisition Specialist, and a member of the Pool & Hot Tub Alliance (PHTA).
(And yes, for fun, that’s Pam “poolside,” thanks to ideogram.ai.)
Our Core Values
The principles that guide everything we do for our clients.
We Show Up
We don’t ghost our clients — we partner with them.
Long-term Focus
We focus on long-term results, not just quick wins.
Strategic Solutions
We don’t ghost our clients — we partner with them.
Full Transparency
You’ll always know where things stand, how your site is performing, and what’s being done to move your business forward.
Our Expertise
We specialize in working with:
Custom Pool Builders
Pool Service & Maintenance Companies
Pool Stores & Retailers
Outdoor Living Contractors (select Landscaping & Hardscape Pros)
And we do it with tools, systems, and strategies built around you.
Credentials & Recognition
Featured In
Awards
Certifications:
Tools & Partners:
ClickUp Power User
Termageddon Certified Agency Partner
iubenda Bronze Certified Partner
Userway Partner
Member
Ready to Grow?
If you’re looking for a strategic partner who understands your industry, shows up consistently, and builds systems that grow with you, let’s talk.