About Pool & Patio Digital
Helping Pool Pros Grow Smarter, Not Harder
Why We Exist
Pool & Patio Digital exists to help outdoor living businesses grow with clear, reliable marketing, no noise, no hand-holding needed. Just practical strategy, clean execution, and systems that do what they’re supposed to.
You build spaces people love to live in. We build the systems that help the right clients find you.
After years of working with companies across industries through Chili Pepper Design, one thing stood out: pool builders, landscapers, and service pros were getting generic strategies from agencies that didn’t truly understand their work. We decided to change that.
Pool & Patio Digital is specifically designed for this industry, and everything we offer is based on our Pool & Patio Growth Blueprint™. It’s a straightforward framework that helps you get seen, earn trust, and grow without burning time on busywork.
Meet the Founder
Pam Haskell has been helping businesses grow since 1988 by combining creative design, technical know-how, and practical marketing strategy. She’s worked with hundreds of companies—from local service pros to national brands—building websites and systems that deliver real results.
As a longtime pool owner and outdoor living enthusiast, Pam brings real-world insight to an industry she knows inside and out. Her approach isn’t templated or trendy—it’s tailored, tested, and rooted in how these businesses actually operate.
Pam is recognized by Expertise.com as one of Baltimore’s Best SEO Agencies. She’s a certified Content Marketing and Customer Acquisition Specialist, and a member of the Pool & Hot Tub Alliance (PHTA).
(And yes, for fun, that’s Pam “poolside,” thanks to ideogram.ai.)
Our Core Values
The principles that guide everything we do for our clients.
We Show Up
We don’t ghost our clients — we partner with them.
Long-term Focus
We focus on long-term results, not just quick wins.
Strategic Solutions
We don’t ghost our clients — we partner with them.
Full Transparency
You’ll always know where things stand, how your site is performing, and what’s being done to move your business forward.
Our Expertise
We specialize in working with:
Custom Pool Builders
Pool Service & Maintenance Companies
Pool Stores & Retailers
Outdoor Living Contractors (select Landscaping & Hardscape Pros)
And we do it with tools, systems, and strategies built around you.
Credentials & Recognition
Featured In
Awards
Certifications:
Tools & Partners:
ClickUp Power User
Termageddon Certified Agency Partner
iubenda Bronze Certified Partner
Userway Partner
Member
Ready to Grow?
If you’re looking for a strategic partner who understands your industry, shows up consistently, and builds systems that grow with you, let’s talk.