Marketing for Landscaping Companies That Want the Right Jobs, Not the Most Calls
You already do the work that earns referrals. We make sure the homeowners searching in your towns find you first, trust what they see, and call before they call anyone else.
Local SEO, Google Business Profile, reviews, and follow-up, run as one system by a team that only works with outdoor living companies.
"We come right up at the front. We actually rank really high — at the top, unless it's a paid sponsor."
— Peter, Ashwood Property Care, New Milford, CT
You're Not Short on Skill. You're Short on Visibility Where It Counts.
Most landscaping companies we talk to have the same four problems, and none of them are about the quality of the work.
Design-and-build buyers who value craftsmanship are searching, but what they find online doesn't separate you from the crew with a truck and a Facebook page.
The patio, the outdoor kitchen, the full-property install. It's in a camera roll, not in front of the next buyer who's searching for exactly that.
Peter at Ashwood Property Care put it this way before we started: "We do so much business in Brookfield, and yet we don't rank anywhere when we get Googled." Today Ashwood ranks at the top for the towns it works in. The fix is service and location pages, and most landscaping sites don't have them.
Spring is chaos, late summer goes quiet, and marketing only happens when there's a lull, which is the wrong time to start.
Each of these has a practical fix. Not a campaign. A system that runs every month whether you're in the field or not.
Built Around How Homeowners Actually Hire a Landscaper
A homeowner doesn't search "landscaper." They search "paver patio installation Ridgefield" or "snow removal New Milford" at 9 p.m. after the first storm. Everything below exists to win that search and turn it into a booked job.
Service and Location Pages That Match the Search
One page per core service, and a page for each town you want to own, each with something real in it: that town's projects, reviews, and neighborhoods. This is the single biggest reason a landscaping company ranks in the towns it works in rather than the one it's based in.
A Google Business Profile That Stays Active
Weekly posts, seasonal service updates, photo optimization, and a keyword-rich service list. Google rewards profiles that are maintained. Most landscaping profiles were set up once and never touched.
Reviews That Arrive on Their Own
Automated review requests after completed jobs, and a professional response to every review, written by us. Reputation compounds when it's a system instead of a favor you ask when you remember.
Your Portfolio, Presented for Design Buyers
Project pages that show scope, materials, and the problem you solved, so the buyer who wants a $60,000 outdoor living space can see you've built one before they ever call.
Lead Capture and Follow-Up That Doesn't Depend on You
Every call, form, and chat lands in one place. Missed calls get a text back. Estimates get a follow-up. Past customers hear from you before spring and before the first snow.
A Seasonal Plan, Set in Advance
Spring installs, summer maintenance, fall cleanups, winter snow and ice, and the design-and-build pipeline that fills the off-season. The marketing calendar is built around your calendar, not the other way around.
Ashwood Property Care: From Invisible in Brookfield to the Top of the Search in New Milford
Ashwood is a 15-person full-service outdoor living and property maintenance company in New Milford, CT. Landscaping, outdoor kitchens, masonry, snow and ice. Good work, strong word of mouth, and a website and Google profile that existed but weren't working.
We took over active management of both: local search positioning, service and location pages, weekly Google Business Profile posts, and consistent coverage of the towns and services that mattered.
When a major winter storm hit, homeowners searched for plowing help. Ashwood showed up at the top.
"The plowing people were Googling who to call. We come right up at the front. We probably secured a new account from it."
"What you've done has been invaluable at this point."
Ashwood has grown revenue by double digits three years running, added two trucks this winter with a third on the way, and Peter reached out in February, his busiest month, to say thank you.
Three Programs. Pick the One That Matches Your Stage.
Digital Roots™
For landscape contractors under $500K. No contract.- Month-one citation cleanup across 50+ directories
- Weekly Google Business Profile management
- Review strategy and professional responses
- Plain-language monthly report
- Quarterly check-in
- No new website required
- 90-day visibility promise
Growth Kit™
For landscaping companies under $1M. 12-month commitment.- Website optimization and hosting, or a new site on a build plan
- Service and location pages for the towns you want to own
- Project pages that put your best work in front of design buyers
- Local SEO foundation
- Google Business Profile management
- Reputation system
- Lead capture with automated follow-up
- Monthly content
- Monthly report and strategy call
Growth Accelerator™
For design-build and full-service companies at $1M–$3M. 12-month commitment.- Full local SEO system and website management
- Google Ads and retargeting
- CRM automations
- AI assistants that answer after hours
- Review generation
- Social and SEO content, plus email
- Fractional CMO who meets with you monthly
Prices are published because you'd ask anyway. Why 12 months: landscaping is seasonal and search rankings aren't. The system built in winter is what fills the spring pipeline. You own everything we build, and websites transfer to you on payoff.
We Don't Serve Every Industry. We Serve Yours.
Questions Landscapers Ask Us
Do you work with landscaping companies outside Maryland?
Yes. Pool & Patio Digital works with outdoor living companies across the U.S. Ashwood is in Connecticut. Local search is built town by town wherever you are.
We're mostly maintenance. Is this still worth it?
Yes, with the right program. Maintenance companies live and die on Google Business Profile, reviews, and route density. Digital Roots is built for exactly that, at $650 a month with no contract.
How long before we see results?
Google Business Profile improvements typically show within the first 60–90 days. Service and location pages take longer to rank, which is why the programs that include them run 12 months. We put a 90-day visibility promise on Digital Roots, and we tell you straight if the numbers aren't moving.
Do I need a new website?
Not for Digital Roots. For Growth Kit and Growth Accelerator, we'll audit what you have and tell you whether to optimize it or rebuild. If a rebuild makes sense, it's financed on a schedule and transfers to you on payoff.
Who does the work?
A small U.S. team led by Pam Haskell, who has been building websites since 2000 and local search systems for outdoor living companies for the past decade. You'll know who's working on your account.
What if we're too busy in spring to onboard?
Onboarding takes about 30 minutes of your time in week one. The best time to start is the off-season, so the system is live when the spring searches begin.
Find Out Where Your Company Stands in Local Search
Take the two-minute Local Visibility Scorecard and get a score for how well you're found, trusted, chosen, and booked in your market, plus the program that fits. Or skip it and book a 20-minute call. No pitch. A straight read of what to fix first.