Growth Systems for Outdoor Living Pros — Built for Your Stage.
Three programs. One direction. Every program is a structured growth system, not a service package — built around where your business is today and engineered to move it forward.
Growth Programs Built for Where You Are Right Now
Pool & Patio Digital was built with one mission: help outdoor living businesses lead their local markets. Not with generic tactics or copy-paste campaigns but with intelligent systems designed around a decade of real outdoor living industry experience.
Whether you're building your digital foundation, scaling lead generation, or running a full growth engine, we have a program built for your exact stage.
Three Programs. Find Your Stage.
Not every business needs the same level of marketing. That’s why we offer three programs, each designed to meet you where you are and move you forward with clarity and purpose.
Digital Roots™
Best for solo operators, service pros, and contractors under $500K. Core Focus: Foundation Infrastructure. Starting at $650/mo. No Contract.
Growth Kit™
Best for early-stage builders and service pros under $1M. Core Focus: Visibility + Lead Generation. Starting at $1,650/mo. 6 month commitment.
Growth Accelerator™
Best for growing companies earning $1M–$3M. Core Focus: Full AI-Powered Growth System. Starting at $3,800/mo. 6 month commitment.
Digital Roots Program
For businesses under $500K that need to get visible locally without overcomplicating things.
Before you invest in ads, automation, or a full growth system, your digital foundation needs to be solid. Digital Roots is that foundation, built for pool service companies, pool stores, and landscape contractors who want their online presence handled consistently, without the overhead of managing tools or a marketing team.
You're great at your work. We make sure people can find it, trust it, and choose you.
What's Included in your Digital Roots Program:
Google Business Profile Management
Weekly posts, monthly photo optimization, keyword-rich service list, and seasonal hour updates. Your GBP stays active and working every month.
Local Citation Sync
Your business name, address, and phone number verified and maintained across 50+ directories. Inconsistencies fixed. Quarterly citation audits to catch and correct errors that hurt your local rankings.
Review Strategy + Response Management
Review request campaigns after completed jobs, professional responses to every review (positive and negative), and a custom response cheatsheet so your team knows what to say.
Quarterly Check-In
A real conversation, in person or by phone, your choice. No Zoom, no screen sharing. We review what's working, answer your questions, and plan the next quarter. 15–20 minutes, on your schedule.
Monthly Plan
- No contract. Cancel anytime with 30 days' notice.
Outcome: Get found. Stay trusted. Keep your focus on the work.
Onboarding takes about 30 minutes of your time in week one. Week two, the system is live.
Start Digital Roots
Growth Kit Program
Visibility, Credibility, and Your First Real Lead System.
For Business Under $1M in Annual Revenue
You're getting serious about growth. The Growth Kit builds the full digital infrastructure your business needs to be found, trusted, and contacted — with a new or refreshed website, local SEO, review management, and basic lead automation all working together as a coordinated system.
This isn't a collection of services. It's a foundation that every other growth investment runs on.
What's Included in your Growth Kit:
Website (New Build or Refresh)
A conversion-ready website built specifically for your business — designed to rank in local search, load fast on mobile, and turn visitors into calls.
Website Hosting + Ongoing Maintenance
Your site stays fast, secure, and up to date. Hosting, software updates, and ongoing maintenance are included; no separate vendor to manage.
Local SEO Foundation
Google Maps optimization, local keyword targeting, and citation building across the directories that matter for your service area.
Google Business Profile Management
Active GBP management: posts, photos, category optimization, and service list maintenance so your profile keeps working between updates.
Reputation System
Automated review request campaigns, review response management, and a strategy that builds your reputation as completed jobs accumulate.
Basic CRM + Lead Capture
Lead capture setup, inquiry routing, and basic automation, so leads don't fall through the cracks.
Monthly Content (4 Posts)
Social posts built from your actual work and service areas, not stock content or templated captions.
Email Campaigns (1/month)
A consistent touchpoint to stay in front of past customers and referral sources.
Monthly Performance Report + Strategy Call
Clear, plain-language reporting on what's moving and what to do next, not a dashboard dump.
Google Ads (Add-On Available)
LSA setup and management available as an add-on for businesses ready to activate paid lead generation.
Monthly Plan
- Commitment: 6 months
- Recommended Ad Budget: $800/month (if activating ads)
Outcome: Be visible online. Build trust. Start generating consistent local leads.
Start Your Growth Kit
Growth Accelerator Program
A Full Growth System with Strategic Leadership Behind It.
For Businesses Earning $1M–$3M in Annual Revenue
You've built something real. Now it's time to run it like a growth engine. The Growth Accelerator connects every part of your digital presence: SEO, ads, content, automation, and AI into one coordinated system. And it runs with a dedicated growth strategist who operates as a fractional CMO for your business.
This isn't account management. It's strategic growth leadership.
What's Included in the Growth Accelerator Program:
High-Performance Website
Full website design, optimization, and ongoing content development. Built to rank, convert, and scale as your business grows.
Full Local SEO System
Complete local SEO strategy with monthly execution: topical authority content, location pages, GBP management, citation maintenance, and competitive positioning updates.
Google Business Profile Management
Advanced GBP management with consistent posting, photo strategy, Q&A optimization, and performance tracking.
CRM Automations
Lead nurturing sequences, appointment reminders, follow-up campaigns, and database reactivation that keep your pipeline active without adding to your workload.
Google Ads + Retargeting
Full paid growth management: Google Ads, retargeting campaigns, and conversion tracking built around outdoor living buyer intent.
Review Generation System
Automated review requests, professional responses, and reputation monitoring that builds your authority over time.
Monthly Content (6 Posts)
Industry-specific social content built around your work, your market, and your season.
Email Campaigns (2/month)
Strategic email touchpoints to nurture leads, reactivate past customers, and stay top-of-mind with referral sources.
AI Assistants + Voice and Chat AI
Intelligent AI assistants that qualify inbound leads, answer questions after hours, and route inquiries so no lead goes unanswered.
Monthly Performance Review + Growth Strategy Session
Your dedicated growth strategist reviews system performance, translates data into business language, and brings strategic recommendations before you have to ask. This is a CMO-level conversation, not a reporting call.
Monthly Plan
- Commitment: 6 months
- Recommended Ad Budget: $1,500–$2,000/month
Outcome: Drive consistent, qualified leads. Automate growth. Build a business that runs on systems, not hustle.
Accelerate My Growth
Not Sure Which Program Is Right?
That's exactly what the Growth Audit is for. We'll review your current visibility, assess your competitive position, and tell you honestly where the gaps are and which program makes sense for where you are today.
No pressure. Just a straight read.
Feature Comparison Table
| Feature | Digital Roots | Growth Kit | Growth Accelerator |
|---|---|---|---|
| Website Included | — | ✓ | ✓ |
| Local SEO | Citations + GBP | Foundation | Full Strategy |
| GBP Management | ✓ | ✓ | ✓ (Advanced) |
| Review Management | ✓ | ✓ | ✓ |
| CRM & Automation | — | Basic | Advanced |
| AI Assistants | — | — | ✓ |
| Ad Management | — | LSA (Add-On) | Google + Retargeting |
| Monthly Content | GBP Posts | 4 Posts | 6 Posts |
| Email Campaigns | — | 1/month | 2/month |
| Strategy Calls | Quarterly | Monthly | Monthly (Fractional CMO) |
| Contract | None | 6 months | 6 months |
Frequently Asked Questions
Do I need to write any content?
No. We handle all content production — social posts, website copy, GBP updates, email campaigns — using a strategic combination of outdoor living industry expertise and AI-assisted production. You review and approve. We execute.
Do I own my website and content?
Yes. Everything we create for you, including your website, your content, and your campaigns, belongs to you. Always.
Is there a setup or onboarding fee?
No. Your first month includes full onboarding and setup. For Growth Kit and Accelerator clients, that includes local SEO foundation work and system configuration. For Digital Roots clients, onboarding takes about 30 minutes of your time.
Can I upgrade my program as my business grows?
Yes, and we'll tell you when it makes sense to. Your growth strategist tracks your revenue progress and will recommend moving up when the numbers support it.
What reporting do I get?
Growth Kit and Accelerator clients receive a real-time performance dashboard plus monthly strategy calls with plain-language insight, not just data. Digital Roots clients receive automated monthly reports plus a quarterly performance review as part of their check-in.
Do you only work with pool companies?
We work exclusively with pool builders, pool service pros, pool stores, landscapers, and outdoor living contractors. That specialization is the foundation of every system we build.
What makes this different from hiring a general marketing agency?
A general agency learns your industry from scratch. We've spent a decade building growth systems for outdoor living businesses; we already know your seasonal patterns, your buyer psychology, your local search dynamics, and the competitive landscape in your market. That institutional knowledge runs through everything we build for you.