Growth Systems for Outdoor Living Pros — Built for Your Stage.
Three programs. One direction. Every program is a structured growth system, not a service package — built around where your business is today and engineered to move it forward.
Growth Programs Built for Where You Are Right Now
Pool & Patio Digital was built with one mission: help outdoor living businesses lead their local markets. Not with generic tactics or copy-paste campaigns but with intelligent systems designed around a decade of real outdoor living industry experience.
Whether you're building your digital foundation, scaling lead generation, or running a full growth engine, we have a program built for your exact stage.
Three Programs. Find Your Stage.
Not every business needs the same level of marketing. That’s why we offer three programs, each designed to meet you where you are and move you forward with clarity and purpose.
Digital Roots™
Best for solo operators, service pros, and landscape contractors under $500K. Core Focus: Get found in local search and trusted when they find you. Starting at $650/mo. No contract.
Growth Kit™
Best for early-stage builders and service pros under $1M. Core Focus: Visibility + your first real lead system. Starting at $1,650/mo. 12-month commitment.
Growth Accelerator™
Best for growing companies earning $1M–$3M. Core Focus: A full growth system with a fractional CMO running it. Starting at $3,800/mo. 12-month commitment.
Digital Roots Program
For businesses under $500K that need to get visible locally without overcomplicating things.
Before you invest in ads, automation, or a full growth system, your digital foundation needs to be solid. Digital Roots is that foundation, it's built for pool service companies, pool stores, and landscape contractors who want their online presence handled consistently, without managing tools or hiring a marketing team.
You don't need a new website for this to work. You don't need to learn any software. You're great at your work, we make sure people can find it, trust it, and choose you.
What's Included in your Digital Roots Program:
Month One: Full Citation Cleanup
Your business name, address, and phone number verified and corrected across 50+ directories. The kind of cleanup project most agencies charge $500 or more for as a standalone service. It's included in your first month, with no setup fee.
Google Business Profile Management
Weekly posts, monthly photo optimization, a keyword-rich service list, and seasonal hour updates. Your profile stays active and working every month because Google rewards active profiles.
Citation Monitoring
Quarterly audits across all 50+ directories to catch and correct the inconsistencies that quietly hurt your local rankings.
Review Strategy + Response Management
Automated review requests sent after completed jobs, professional responses to every review (positive and negative), and a custom response cheatsheet so your team always knows what to say.
Monthly Performance Report
A plain-language report each month showing your profile views, calls, direction requests, and review activity. You'll always know what your $650 is doing.
Quarterly Check-In
A real conversation, in person or by phone, your choice. No Zoom, no screen sharing. We review what's working, answer your questions, and plan the next quarter. 15–20 minutes, on your schedule.
Monthly Plan
- No contract. Cancel anytime with 30 days' notice.
- No setup fee. Citation cleanup included in month one.
- Our promise: If your local visibility isn't measurably improving after 90 days, we'll tell you straight and help you decide whether to adjust or walk away. No hard feelings, no hostage situation.
Outcome: Get found. Stay trusted. Keep your focus on the work.
Onboarding takes about 30 minutes of your time in week one. Week two, the system is live.
When You Outgrow It, We'll Tell You
Digital Roots is a starting point, not a ceiling. When your profile is driving consistent calls, and you're ready to add a website, lead capture, and real lead generation, we'll recommend the move to Growth Kit, and not a month before the numbers support it.
"We do so much business in Brookfield, and yet we don't rank anywhere when we get Googled."
That was Peter at Ashwood Property Care before we took over his Google Business Profile.
Now: "We come right up at the front. We actually rank really high, at the top."
Start Digital Roots
Growth Kit Program
Visibility, Credibility, and Your First Real Lead System.
For Business Under $1M in Annual Revenue
You're getting serious about growth. The Growth Kit builds the digital infrastructure your business needs to be found, trusted, and contacted — local SEO, review management, lead capture, and content, all working together as one coordinated system.
This isn't a collection of services. It's the foundation on which every other growth investment runs.
What's Included in your Growth Kit:
Website Optimization + Hosting & Maintenance
Your existing website tuned for conversion: local search optimization, mobile speed, and lead capture improvements. Hosting, software updates, and ongoing maintenance included. No separate vendor to manage.
Local SEO Foundation
Google Maps optimization, local keyword targeting, and citation building across the directories that matter for your service area.
Google Business Profile Management
Active GBP management: posts, photos, category optimization, and service list maintenance so your profile keeps working between updates.
Reputation System
Automated review request campaigns, review response management, and a strategy that builds your reputation as completed jobs accumulate.
Basic CRM + Lead Capture
Lead capture setup, inquiry routing, and basic automation, so leads don't fall through the cracks.
Monthly Content System
Social posts built from your actual work and service areas, not stock content or templated captions.
Monthly Performance Report + Strategy Call
Clear, plain-language reporting on what's moving and what to do next, not a dashboard dump.
Google Ads (Add-On Available)
LSA setup and management available as an add-on for businesses ready to activate paid lead generation.
Choose Your Starting Point
Growth Kit
- For businesses with a solid website that needs optimization, not replacement.
- Commitment: 12 months
- Everything above, built on your existing site
- Recommended ad budget: $1,000/month (if activating ads)
Growth Kit + Site Build
- For businesses that need a new website to support their growth.
- A conversion-ready website built specifically for your business, designed to rank in local search, load fast on mobile, and turn visitors into calls
- Built in about 6 weeks while your local SEO foundation goes in
- Marketing program commitment: 12 months. Site build carries a 24-month payment schedule; your website transfers fully to you once the build balance is paid, or immediately, any time, by paying off the remainder
- Recommended ad budget: $1,000/month (if activating ads)
Outcome: Be visible online. Build trust. Start generating consistent local leads.
When a winter storm hit New Milford, homeowners searched for plowing help and Ashwood Property Care came up first. "The website has worked out really well. That part has definitely worked out, without question." Rankings became calls. Calls became new accounts.
Start Your Growth Kit
Growth Accelerator Program
A Full Growth System with Strategic Leadership Behind It.
For Businesses Earning $1M–$3M in Annual Revenue
You've built something real. Now it's time to run it like a growth engine. The Growth Accelerator pairs a dedicated growth strategist operating as a fractional CMO for your business with the complete system they need to drive it: SEO, ads, automation, content, and AI, all coordinated and all accountable to one strategy.
This isn't account management. It's the marketing leadership a $1M–$3M company needs, without the $120K+ salary.
Your Fractional CMO
The center of the program. Your dedicated growth strategist owns your marketing outcomes: monthly performance reviews in business language, strategic recommendations before you have to ask, competitive positioning as your market shifts, and a growth plan that runs a full season cycle. Every system below exists to execute what this conversation decides.
The System Your Strategist Runs:
Full Local SEO System
Complete local SEO strategy with monthly execution: topical authority content, location pages, advanced GBP management (posting, photo strategy, Q&A optimization), citation maintenance, and competitive positioning updates.
High-Performance Website Management
Ongoing optimization, conversion improvement, and content development on your existing site – built to rank, convert, and scale as your business grows. Hosting and maintenance included.
Google Ads + Retargeting
Full paid growth management: Google Ads, retargeting campaigns, and conversion tracking built around outdoor living buyer intent. Management included for ad spend up to $2,500/month; higher-spend accounts quoted individually.
CRM Automations
Lead nurturing sequences, appointment reminders, follow-up campaigns, and database reactivation that keep your pipeline active without adding to your workload.
AI Assistants + Voice and Chat AI
Intelligent AI assistants that qualify inbound leads, answer questions after hours, and route inquiries so no lead goes unanswered. Includes up to 300 voice minutes per month, more than most businesses use, even in season.
Review Generation System
Automated review requests, professional responses, and reputation monitoring that builds your authority over time.
Monthly Content System
Four social posts per month plus SEO content, built around your work, your market, and your season — the same production run powering your GBP and topical authority content.
Email Campaigns (2/month)
Strategic email touchpoints to nurture leads, reactivate past customers, and stay top-of-mind with referral sources. Exclusive to the Accelerator.
Growth Accelerator
- For companies with an established website ready to be run as a growth engine.
- Commitment: 12 months
- Recommended ad budget: $1,500–$2,500/month
Growth Accelerator + Site Build
- For companies whose current website can't carry the system.
- A high-performance website built for your business, designed to rank, convert, and scale
- Site build carries a 24-month payment schedule; the site transfers fully to you once the build balance is paid, or anytime by paying off the remainder
- Large or complex sites quoted individually
- Commitment: 12 months
Outcome: Drive consistent, qualified leads. Automate growth. Build a business that runs on systems, not hustle.
Ashwood Property Care has grown revenue double digits three years running – a 15-person crew, two new trucks this winter, and a third on the way.
"What you've done has been invaluable at this point."
Accelerate My Growth
Your busy season is won in the off-season. The Accelerator runs a full season cycle because that's how growth actually compounds in this industry, winter is when your spring pipeline gets built.
Not Sure Which Program Is Right?
That's exactly what the Growth Audit is for. We'll review your current visibility, assess your competitive position, and tell you honestly where the gaps are and which program makes sense for where you are today.
No pressure. Just a straight read.
Feature Comparison Table
| Feature | Digital Roots | Growth Kit | Growth Accelerator |
|---|---|---|---|
| Fractional CMO | — | — | ✓ |
| Website | — | Refresh (build available) | Management (build available) |
| Local SEO | Citations + GBP | Foundation | Full Strategy |
| Review Management | ✓ | ✓ | ✓ |
| CRM & Automation | — | Basic | Advanced |
| AI Assistants | — | — | ✓ |
| Ad Management | — | LSA (Add-On) | Google + Retargeting |
| Monthly Content | GBP posts (weekly) | GBP + 2 social posts/mo | GBP + 4 social posts/mo + SEO content |
| Email Campaigns | — | — | 2/month |
| Strategy Calls | Quarterly | Monthly | Monthly (Fractional CMO) |
| Contract | None | 12 months | 12 months |
Frequently Asked Questions
Do I need to write any content?
No. We handle all content production — social posts, website copy, GBP updates, email campaigns — using a strategic combination of outdoor living industry expertise and AI-assisted production. You review and approve. We execute.
Do I own my website and content?
Yes. Everything we create for you belongs to you. Content, campaigns, and creative are yours from day one. If we build your website, it transfers fully to you once the build balance is paid, and you can pay it off early at any time.
Is there a setup or onboarding fee?
No. Your first month includes full onboarding and setup. For Growth Kit and Accelerator clients, that includes local SEO foundation work and system configuration. For Digital Roots clients, onboarding takes about 30 minutes of your time.
Can I upgrade my program as my business grows?
Yes, and we'll tell you when it makes sense to. Your growth strategist tracks your revenue progress and will recommend moving up when the numbers support it.
What reporting do I get?
Growth Kit and Accelerator clients receive a real-time performance dashboard plus monthly strategy calls with plain-language insight, not just data. Digital Roots clients receive automated monthly reports plus a quarterly performance review as part of their check-in.
Do you only work with pool companies?
We work exclusively with pool builders, pool service pros, pool stores, landscapers, and outdoor living contractors. That specialization is the foundation of every system we build.
What makes this different from hiring a general marketing agency?
A general agency learns your industry from scratch. We've spent a decade building growth systems for outdoor living businesses; we already know your seasonal patterns, your buyer psychology, your local search dynamics, and the competitive landscape in your market. That institutional knowledge runs through everything we build for you.